Stop Putting All Your Eggs in One Handmade Basket

Hey friend —
Let me lovingly nudge you today.

If you’re selling your handmade products on just one platform, I want you to hear this loud and clear: you’re doing way too much work for way too little reward. And I say that with nothing but love and experience, because I’ve been there. But I'm not the kinda coach to not say "the thing"!

Don't know what kinda coach I am? Well, welcome. I'm Dana — a handmade biz coach and 7-figure seller who used to pour all my time and energy into just one place. And then, one little algorithm update later, my sales no longer felt like it was something I had control over. It was the wake-up call I didn’t know I needed — and maybe that’s where you are, too.

So let’s talk about why putting all your eggs in one platform basket might be holding you back (and costing you big time). Here’s the real talk:

More Platforms = More People Seeing Your Beautiful Products

Every selling platform — whether it’s Amazon Handmade, Etsy, Shopify, or your own site — brings a different audience to the table. And listen, you need that variety. When you stay in one place, you're only showing your gorgeous work to a fraction of the people who’d fall in love with it. That means your reach — and your income — is staying small when it could be growing like crazy.

Expanding to new platforms doesn’t mean you have to do everything at once. You can start small. Maybe you list your bestsellers on another site, or test out a few items on a new platform just to see what clicks. Even a little expansion gets your products in front of brand-new eyeballs. And y’all know — more eyes equals more potential buyers equals more cha-ching in your handmade bank account.

You Need a Safety Net (Because Platforms Can Change Fast)

Let me be real with you — putting all your business on one platform is like building your dream home on someone else’s land. One policy change, one glitch, one random suspension? Poof. Your shop, your audience, your income… all in limbo. And that’s not just frustrating, that’s scary when your business is how you pay the bills. Am I right, or am I right?

When you spread out your shop across multiple platforms, you’re creating backup plans that protect your peace. If one stream slows down, the others keep flowing. It’s the difference between a total panic moment and a “Whew, we’re good” moment. Your business becomes more resilient, more adaptable, and more in your control — not just at the mercy of someone else’s algorithm.

More Places to Sell = More Chances to Succeed

Let me tell you a little secret: not every product performs the same on every platform — and that’s a good thing. Its crazy how different it is between what sells well for me on Etsy vs. Amazon. When you open up shop in multiple places, you start to notice patterns. Maybe your higher-end pieces fly off the shelves on Amazon, while your impulse buys do best on Etsy. That kind of insight only comes when you step outside your comfort zone and try.

Trying different platforms also gives you the freedom to experiment with your pricing, your bundles, your product types — all without wrecking your main storefront. It's like market research baked into your business strategy. And once you know what works where? You can lean in and scale up with way more confidence.

You Learn Faster (and Stay Ahead of the Curve)

Each platform teaches you something new — and fast. Listing on Amazon forces you to think about SEO and keywords in a way Etsy never will. Shopify challenges you to build brand presence. Even social selling on places like Facebook Shops or TikTok can teach you how to connect with buyers in real time. The more you dip into these different spaces, the more powerful you become as a seller. 12 years in and I learn something new everyday!

You’ll also stay current with what’s trending across the handmade space. You'll spot what buyers are responding to before your competitors do. That means you can adjust, create, and market in real time — not months after the wave has passed. You’re no longer guessing or chasing. You’re leading.

Your Ideal Customers Are Everywhere — Go Meet ‘Em

Here’s the truth: your perfect customers aren’t all hanging out in one place. Some are die-hard Amazon shoppers. Some love browsing Etsy for the perfect gift. Some prefer to buy direct from your site. When you show up in more places, you give them more chances to fall in love with your work — and more ways to say yes.

What’s beautiful is that people who discover you on one platform often follow you everywhere. They’ll join your email list, follow your socials, and support you like a true fan — not just a buyer. That’s how community starts. That’s how a handmade business turns into a handmade brand.

Final Pep Talk

Friend (and seller!), I know it feels overwhelming. I know your to-do list is long and you’re already spinning plates. But the goal here isn’t to add stress — it’s to set you free.
You deserve a business that’s steady, sustainable, and built on more than just hope and hustle.

So let me ask you:
What’s one small move you could make today to get your business seen in more places?

Because you don’t have to do this alone. I’m here. I’ve walked this road. And if you’re ready to stop betting everything on one basket, I’m your gal.

Let’s go make something amazing, together. 💛