Amazon Handmade sellers have been eagerly awaiting Black Friday and Cyber Monday for months. These are two of the biggest shopping events of the year, and they offer a massive opportunity for sales growth. In this guide, we will provide everything you need to know about Black Friday and Cyber Monday as an Amazon Handmade seller. We'll discuss tips for preparing your shop, strategies for maximizing sales, and more!
When are Black Friday and Cyber Monday in 2022?
Black Friday is always the day after Thanksgiving in the United States. This year, Black Friday will fall on November 25th, 2022, and Cyber Monday will take place on November 28th, 2022. The full sale dates are subject to change, so keep an eye out for any updates from Amazon. Sometimes, Amazon runs week-long deals during this incredible sales period.
How Do Sales Increase During Black Friday and Cyber Monday for Amazon Sellers?
There are a few different ways. First, Amazon Prime members receive early access to deals. This means they are more likely to purchase items from your shop if they see a deal they like. In addition, many shoppers wait until Black Friday and Cyber Monday to do their holiday shopping. This is because they know they can find great deals during this time.
Here's a fun fact: Shoppers in the United States spent $8.9 billion online on Black Friday in 2021.
The Ultimate Black Friday and Cyber Monday Guide for Amazon Handmade Sellers
Now that you know when Black Friday and Cyber Monday are and how sales increase during this period, it's time to start preparing your shop! Here are a few tips to get you started:
Offer discounts and promotions on your products
In past years, Amazon promotes sellers who are offering a discount on items of at least 20% during Black Friday and Cyber Monday sales. This discount, especially for handmade sellers, can be hard to accommodate if you haven't priced your handmade items with profit and costs in mind.
If you are unable to offer your items at a 20% discount and still make a profit after fees, supplies, and expenses... it's an excellent time to increase your prices!
Create dedicated social media graphics and promote your deals
For the most part, we want to drive our social media audience to our website, but during Black Friday and Cyber Monday, people might be more likely to say yes to shopping on Amazon. That's why it might be a good idea to share your Amazon shop during this time of year, especially if you offer special deals for Black Friday or Cyber Monday.
And if you're items are FBA (fulfilled by Amazon), that's even better because Prime members in your audience can get free Prime shipping!
Prepare your FBA inventory early
As with most of the holiday season, getting FBA shipments checked in and available for sale tends to slow down because everyone is sending in shipments. That's why it's so important to plan as early as possible and get your FBA shipments into the warehouse ahead of the Black Friday and Cyber Monday rush.
Optimize your product listings
Your product listing is the first thing potential customers will see when they find your products on Amazon. That's why ensuring that your listings are optimized for search and conversion is essential. This means including keyword-rich titles, descriptions, and high-quality images.
After you get all your inventory off to the Amazon warehouses for FBA orders, it's the perfect time to polish up your listings or improve any product photos.
Conclusion
Black Friday and Cyber Monday are two of the biggest shopping holidays of the year. By preparing your shop early, offering discounts and promotions on your products, and optimizing your product listings, you can maximize your sales!
