If you're a handmade business owner, you know how important it is to get found online. You may also know that search engine optimization (SEO) and keyword research are two of the most important aspects of getting your handmade business seen. But what are the best tools for helping you with SEO and keyword research? In this blog post, we'll take a look at different tools that can help you with your SEO and keyword research efforts.
Etsy Keyword Tools
If you are selling on Etsy, some specific keyword research tools can help you improve the SEO of your Etsy listings.
eRank vs Marmalead
The most popular two keyword tools for Etsy listings are eRank and Marmalead. So, is there an erank for amazon?
Marmalead no longer has a free trial period, and plans start at $19/month. eRank does have a free version, but it is very limited. The paid version of eRank begins at $5.99/month.
Both of them can be great options for performing Etsy-specific keyword research to improve your listings and get found within Etsy search.
Used to using these platforms? Use them as jumping points for SEO terms to use on Amazon too!
Amazon Handmade Keyword Research Tools
When it comes to Amazon Handmade, one of the best ways to perform keyword research on the platform is by using the drop-down search bar or even using their ad campaign tool to brainstorm keywords.
Other Keyword Research Tools
While these additional keyword research tools are more focused on Google and driving traffic to your website, they can help you brainstorm new keywords for your Etsy or Amazon Handmade product listings, too.
One free tool for brainstorming Amazon-specific keywords that doesn't require connecting to your Amazon Seller Central account is KeywordTool.io.
Another SEO tool, Keywords Everywhere, is a browser extension that shows you the estimated average monthly search volume for any phrase on Amazon. You can also use Keywords Everywhere to check out your competitor's websites and what they are ranking for in Google Search.
A third option that is less expensive than some of the bigger tools out there, like SEMRush or Ahrefs, is KeySearch.
Want a free tool? Use Pinterest's drop-down menu to perform some additional keyword research and find new keywords to use. Pinterest is a visual search engine, and using it can definitely help you develop new keyword ideas for your listings.
Final Thoughts
When it comes to SEO and keyword research, it isn't a 'set it and forget it' type of thing. To make sure you are driving traffic to your products and getting found in search, you need to perform keyword research consistently.
And while it does take a little bit of work, it is so worth it as once an item starts to rank, it will usually result in long-term results.
Are you struggling with keyword research and optimizing your handmade listings? Let me know in the comments!
